Choosing the right web developer is one of the most important decisions you’ll make for your business. Your website is often the first impression potential customers have of you and first impressions matter.

If you’re searching for a web developer in Medway, Kent, here’s what you should look for before making your decision.

1. Look Beyond Just the Design

A website isn’t just about how it looks, it’s about how it performs.

A good developer will consider:

• User experience

• Mobile responsiveness

• Page speed

• Search engine optimisation (SEO)

• Structure and navigation

• Security and hosting setup

A visually appealing website that loads slowly or is difficult to navigate can cost you enquiries. The right developer balances creativity with functionality.

2. Check Their Experience & Skillset

Experience matters but so does versatility.

Ask yourself:

• Do they understand both front-end and back-end development?

• Can they offer design support as well as coding?

• Have they worked with businesses similar to yours?

Working with someone who understands both design and development can streamline your project and ensure your branding and technical setup work seamlessly together. At Zerenity Creates, I bring over 10 years of development experience alongside graphic design expertise meaning your website is considered from every angle.

3. Ask About Their Process

Professional developers don’t “just start building.”

They should have a clear process that includes:

• Research

• Planning

• Design

• Development

• Testing

• Launch

This ensures your website is built strategically rather than rushed together. If a developer can clearly explain how they approach a project, that’s a strong sign of professionalism.

4. Understand the Platform They Use

Many businesses ask: “Should I use WordPress?”

WordPress is a powerful and flexible platform, making it a popular choice for businesses across Kent. However, a good developer should recommend the platform that suits your needs not just the one they prefer. The key is choosing a developer who understands scalability, security, and long-term flexibility.

5. Consider Communication & Collaboration

Technical skill is important but so is communication.

You should feel comfortable asking questions and confident that your developer understands your goals.

Working with a local web developer in Medway, Kent can also offer advantages:

• Easier communication

• Understanding of local business landscape

• Opportunity for long-term collaboration

Your website isn’t just a one-time project it’s an evolving part of your business.

6. Avoid Choosing Based on Price Alone

It’s tempting to choose the cheapest option but low-cost websites often come with hidden compromises:

• Limited functionality

• Poor SEO structure

• Generic templates

• Slow performance

• Minimal long-term support

A professionally built website is an investment, not an expense. The right developer will build something designed to grow alongside your business.

7. Review Their Portfolio & About Page

Before making your decision, review:

• Previous projects

• The type of businesses they work with

• Their values and approach

• Testimonials

This helps you understand not just what they build but how they think. Your developer should feel like a partner, not just a supplier.

Final Thoughts

Choosing a web developer is about more than finding someone who can code. It’s about finding someone who understands your business, communicates clearly, and builds with strategy and intention.

If you’re looking for an experienced web developer in Medway, Kent, who combines creativity, technical expertise, and a genuine attention to detail, I’d be happy to discuss your project.

Get in touch with Zerenity Creates to start the conversation.